Storyteller · Builder · Explorer

Hi, I'm
Brandon Foo

I work at the intersection of technology, creativity, and human connection — building things that bridge data and people. I'm always exploring what's next.

Balancing Creativity with Discipline

Get in touch →

01 — Passions

The small things that
make life remarkable

The smell of coffee, the view from a mountain peak, the taste of something delicious — the little things I live for. Small encounters that bring incremental joy, making a significant difference by the end of the day.

01

Coffee

A coffee shop is a multi-purpose place — a casual spot to study, read, catch up with friends, and let my guard down. The scent of beans and chic design signal that I'm exactly where I need to be.

02

Eating

Imagining how delicious something looks and tastes before finally eating it is incredibly satisfying. When I have the time, I enjoy cooking something new, trying new dishes, or creating my own recipes.

03

Hiking

Navigating rough uphill terrain can be grueling, but weaving through shade and sunlight, catching glimpses of the peak — it makes me appreciate the view from the top even more.

04

Learning

Spending hours on a single problem, exploring solutions through trial and error, and finally solving it — knowing I can solve it again more quickly keeps me continuously seeking harder problems.

05

Reading

An armchair tucked in a corner, a window beside me for ample natural sunlight, and a book that immerses me so deeply in its characters that I lose all track of time.

06

Design

The urge to create something beautiful is universal. To be truly beautiful, something must be aesthetically pleasing and also novel and insightful. I strive to incorporate both into everything I create.

02 — Travel

Twelve places,
one open mind

Is it to visit spectacular architecture, take in majestic views, or immerse in a culture? Maybe it's about being in a new place with clear, open eyes and a sense of unbounded possibilities.

Honduras
My first experience traveling abroad during college. The country's diverse cultures opened my eyes to a world much larger than I had known, instilling a sense of wanderlust and a desire to continually seek new adventures.
Kenya
A humbling experience. Teaching in a school with inadequate supplies made me deeply appreciate my own education and upbringing. The children I taught left an indelible impression, inspiring me to pay it forward.
Yellowstone
Known for its bison, geysers, and stunning landscapes — a memorable family vacation and cherished graduation gift. Time with family rekindled my fascination with the outdoors and the beauty of nature.
Iceland
The first country I traveled to alone. Iceland spoiled me with its thriving backpacking culture and stunning nature — giving me the freedom to travel on my own terms, without compromise.
Peru
The Salkantay Trek — a challenging five-day hike to Machu Picchu — tested my physical and mental endurance. Sublime views that photos barely capture. Tough, demanding, and immensely fulfilling.
Azerbaijan
Wandering Baku's streets, I traced the city's rich history through its architecture — from centuries-old buildings to Cold War relics to hyper-modern skyscrapers. A beautiful, less-visited gem.
Jordan
Traveling alone to a Middle Eastern country without knowing the language taught me self-reliance. Friendly locals ensured I was never lonely. By the end, I gained incredible memories and the confidence to travel independently.
Singapore
Vibrant lights, enticing aromas, immaculate streets. Towering skyscrapers alongside charming cultural neighborhoods. Singapore is a remarkable oasis in Southeast Asia — it truly has something for everyone.
India
A country with a rich tapestry of history, culture, and vibrant people. Majestic forts, profound cultural influence, and conversations that brought India's stories to life. Brief, but it left me yearning to return.
Cuba
Like stepping into a time capsule. Vibrant colors and intricate designs tell stories of a bygone era. Beyond the cities, Cuba's countryside unfolds breathtaking natural beauty — nostalgic and enchanting in equal measure.
Taiwan
A country with a rich tapestry of history, culture, and vibrant people. Majestic forts, profound cultural influence, and conversations that brought India's stories to life. Brief, but it left me yearning to return.
Italy
Like stepping into a time capsule. Vibrant colors and intricate designs tell stories of a bygone era. Beyond the cities, Cuba's countryside unfolds breathtaking natural beauty — nostalgic and enchanting in equal measure.

03 — Professional

Empowering people
through technology

When asked at dinner parties what I do, my answer is working in technology — but that reduces me to a one-dimensional character. What I truly aspire to do is enhance people's digital experience through a human and analytical approach.

My story is not about becoming a CEO or acquiring wealth. It's about enriching lives through technology while enriching my own. I aim to create a virtuous cycle where people can innovate, be creative, and maximize their capabilities.

I want to reimagine how people interact with technology — empowering them through personalized, data-driven tools for better interpersonal interactions, knowledge-sharing, and insight.

View full resume & infographic ↗

2012 – 2017

The Young Student

Pursued a degree in Business and Engineering, drawn to bridging client-facing teams with technology. Sought a role that optimizes technology while expanding skills through diverse projects.

2017 – 2019

The Young Apprentice

Joined Pfizer's Digital rotational program. Worked on org restructuring, budgeting and forecasting applications, and large-scale data analysis. Honed skills in problem-solving and stakeholder engagement.

2019 – Present

The Driven Builder

Working in Digital & Operations — owning enterprise-level applications, building automation workflows, and driving projects that increase efficiency and empower teams with better data tools.

Future

Cultivating Personal Interests

Connecting core passions to career trajectory — creating technology that empowers people through personalized, data-driven experiences that enrich both work and life.

04 — Visualizations

Data as a lens for
understanding life

Data is being collected on an immense scale — by corporations and individuals alike — in a quest to uncover unseen patterns. This page is my inspiration to slow down and visualize the details of my life. By visualizing it, I am also shaping it.

◎
Travel Dashboard

Tableau · Geographic

Travel Patterns

A visual exploration of countries visited, routes taken, and patterns across a decade of international travel.

▦
Life Dashboard

Data Visualization · Personal

Life in Numbers

Personal metrics and milestones visualized over time — tracking habits, experiences, and growth across different dimensions of life.

⬡
Design Work

Design · Infographic

Visual Explorations

Experiments in visual design, information graphics, and the art of communicating complex ideas through clean, intentional visuals.

✦ This section is a living portfolio — check back as new visualizations are added over time. Have a dataset or idea to explore? Let's collaborate.

05 — Contact

Let's build
something together

Whether you have a project in mind, want to collaborate, or just want to say hello — I'd love to hear from you.

hello@brandonfoo.com
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